When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

To succeed, small businesses must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Want to get your next book not only published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing ...

We’ve all been there before. No matter where you live, everyone has experienced a traffic jam, and amid fumes of frustration, glanced around to see a horizon of billboards. This type of “wait ...